More Marketing
Recently I wrote a post about marketing ideas put forth by well meaning friends and family. Apparently I'm not the only one to bemoan the Oprah suggestion. (Thanks Phoebe! It's good to know my misery has company.)
That said I do have some wonderful people helping me spread the word about the book: from my publicist, Jennifer, to Jesse and Dick at Haley Booksellers, and fellow authors like Jay Atkinson. But today I want to highlight the efforts of an unlikely marketing superstar: my dad.
Dad is not a natural salesman. By training, he's an accountant. He's a successful businessman, but talking to folks is probably not his number one idea of a good time. Eating a really fabulous meal while being serenaded by Pavarotti would probably be his number one idea of a good time. (My father loves to listen to music that far exceeds his vocal range. Okay, that includes anyone not tone deaf. You get my point: my father likes singers with range and oomph for lack of a better term.)
So my not naturally inclined to talk to strangers father recently went on a mini-vacation with my mother. As they were strolling the quaint main street, my Dad espied a bookstore and said, "Let's go in." According to my Mom, who relayed this story, he then proceeded to ask the salesperson if they planned to carry my book. I asked her if he explained why he was asking. "Oh sure," she said. "He told them you were his daughter."
Bookstore salesperson #1 says she thinks they have ordered my book. So all is well.
My parents continue to stroll and window shop.
"Look! Another bookstore!" Dad says.
"You're not going in, are you?" Mom asks.
"Of course."
In Dad goes, to repeat his exercise.
Bookstore salesperson #2 is not sure if the store plan to carry my book. They'd better. At this point, I wouldn't put it past my Dad to carry out a surprise inspection in July to see if they've become "Gayle book compliant."
Luckily, the small town where they were staying only had two bookstores. So future investigation wasn't necessary.
Of course I know my parents are proud of me, but knowing that my Dad is visiting bookstores and trying to promote my book is quite wonderful. And who knows? Maybe he's convincing booksellers to order my book. When I hit the Bestseller List I'll buy him a fine meal. Who knows? I might even let him supersize it.